Riva de la Rosa Wines
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Introduce Riva de la Rosa’s Sauvignon Blanc through a visual story inspired by the effortless ritual of aperitivo hour. Light, airy, and approachable, the photography highlights the versatility and ease of Italian white wine while flexing across social, digital, and in-store retail touchpoints.

In collaboration with my team at Archetype.

objective
art direction
Photography
styling
social strategy

Minimal styling and sun-washed scenes emphasize Sauvignon Blanc’s easy-drinking nature, balancing the dolce vita lifestyle with clarity at the shelf.

Retail POS concepts translate aperitivo culture into bold shopper-centric in-store moments.