Riva de la Rosa Wines
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Introduce Riva de la Rosa’s Sauvignon Blanc through a visual story inspired by the effortless ritual of aperitivo hour. Light, airy, and approachable, the photography highlights the versatility of Italian white wine while flexing across social, digital, and in-store retail touchpoints to drive awareness and appetite.

In collaboration with my team at Archetype.

objective
art direction
Photography
styling
social strategy

Minimal styling and sun-washed scenes emphasize Sauvignon Blanc’s easy-drinking nature, balancing rich storytelling with clarity at the shelf.