The Life Brief
brand identity
art directionKickstart foundational brand identity for The Life Brief, Bonnie Wan’s upcoming book and creative exploration about getting clear about what you want.
objectiveThe Life Brief by Bonnie Wan is designed as an interactive experience—encouraging readers to underline, sketch, and reflect on what resonates. This sense of participation became central to the book’s identity. Bright highlights, expressive doodles, and open space invite readers to get messy in the process of getting clear on what matters most.
The Life Brief by Bonnie Wan is available now from Simon Element, Simon & Schuster’s division dedicated to personal transformation.
Created in collaboration with my team at Archetype.
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