Birdwatching. Collecting special rocks. Yoga on the lawn. Just a few favorite activities you can find on The Ramble — a refreshing reminder that tranquility can be found right in the heart of Fayetteville.

I developed an identity concept that’s built to support wayfinding, programming, and daily life along the trail, while letting nature take focus. Its color family is grounded by a deep green, like the underside of an oak leaf, with bright accents for visibility and energy.

The Ramble’s identity follows rather than leads—shaped by movement, grounded in place, and open to whatever the day brings.

Identity concept created for my team at Archetype.